The movie "Sideways" seems to be a beaten dead horse amongst the wine industry, so much so, it could be called the "S-word." They say perception is reality and many people's knowledge base sometimes falls on a simple movie. As exasperated as the discussions might be, the impact has been a lasting one. A well known winemaker called it the "Sideways bump." The Santa Barbara region was heavily blessed with a lot of wine travelers seeking the much talked about Pinot Noir with cash in hand. While Santa Barbara county may produce some of the best Pinot Noir in the country, that I consume by the barrel, there is much more to the area than Pinot Noir.